About Us

Mister Twister® History

  1. From a small northern Louisiana town…
  2. Use a pressure cooker to melt plastic…
  3. Pour the melted plastic into book molds…

Humble beginnings that hardly seem like a 1-2-3 recipe for success, but after 45 years, Mister Twister® continues to lead the soft plastic fishing lure business, each year becoming more and more innovative.

Yes, innovation has been the key to Mister Twister®'s success since the folks there developed the Curly Tail® concept in 1972. Up to that time, rubber or plastic lures were stiff worms or grubs; they had little or no action. The Curly Tail® changed that, and Mister Twister® sales soared. Soon Mister Twister® was selling millions of lures a year.

Sheldons', Inc., makers of the world famous Mepps® Spinner bought Mister Twister® in 1982 and sales continued to climb. When the Sassy Shad® was introduced in the 1980's, sales skyrocketed. The Twister folks continue to introduce innovative new concepts to the fishing tackle industry. Lures like Mister Twister®'s Top Prop® series, easily one of the hottest surface lures to hit the market in years. The all new Mister Twister® Smart Hook®. It is patented, innovative, differentiated lures like these that place Twister above all others for all time.

Then there's Tri-Alive™, the only soft plastic lures to feature three colors, three natural colors that come close to fooling mother nature herself. What about the Hawg Frawg® and Fightin' Crawdad® the Jerk Rat™ and the Super Lizard™ II. How about Lil' Bits and Teenies? Literally millions of panfish have been caught on these tiny Mister Twister® grubs. Mister Twister®'s Phenom® and Poc'It® Phenom® remain buzz words among bass fishing's elite. The list goes on and on. What fisherman worth his salt hasn't heard of the Mister Twister® Electric Fisherman™ fillet knife?!

All this innovation has been an inspiration to the folks at Mister Twister®. It's given them an attitude. And that attitude is shouting out, "We're Mister Twister® and you ain't seen nothin' yet!"

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Customer Testimonial

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Exude® Fan Tail Shrimp

"I recently ordered few packs of the Exude® Fan Tail Shrimp… Two weeks later my partner and I took home a first place finish at the Louisiana Saltwater Series Redfish Tournament. What an incredible lure, its compact, which allows the fish to inhale it easily, and those little legs really sell it to a weary redfish."

— Chris Kennedy & Steven Hooter

»Learn more about Exude® Fan Tail Shrimp

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