About Us

Mister Twister® History

  1. From a small northern Louisiana town…
  2. Use a pressure cooker to melt plastic…
  3. Pour the melted plastic into book molds…

Humble beginnings that hardly seem like a 1-2-3 recipe for success, but after 42 years, Mister Twister® continues to lead the soft plastic fishing lure business, each year becoming more and more innovative.

Yes, innovation has been the key to Mister Twister®'s success since the folks there developed the Curly Tail® concept in 1972. Up to that time, rubber or plastic lures were stiff worms or grubs; they had little or no action. The Curly Tail® changed that, and Mister Twister® sales soared. Soon Mister Twister® was selling millions of lures a year.

Sheldons', Inc., makers of the world famous Mepps® Spinner bought Mister Twister® in 1982 and sales continued to climb. When the Sassy Shad® was introduced in the 1980's, sales skyrocketed. The Twister folks continue to introduce innovative new concepts to the fishing tackle industry. Lures like Mister Twister®'s Top Prop® series, easily one of the hottest surface lures to hit the market in years. The all new Mister Twister® Smart Hook®. It is patented, innovative, differentiated lures like these that place Twister above all others for all time.

Then there's Tri-Alive™, the only soft plastic lures to feature three colors, three natural colors that come close to fooling mother nature herself. What about the Hawg Frawg® and Fightin' Crawdad® the Jerk Rat™ and the Super Lizard™ II. How about Lil' Bits and Teenies? Literally millions of panfish have been caught on these tiny Mister Twister® grubs. Mister Twister®'s Phenom® and Poc'It® Phenom® remain buzz words among bass fishing's elite. The list goes on and on. What fisherman worth his salt hasn't heard of the Mister Twister® Electric Fisherman™ fillet knife?!

All this innovation has been an inspiration to the folks at Mister Twister®. It's given them an attitude. And that attitude is shouting out, "We're Mister Twister® and you ain't seen nothin' yet!"

Get Our Tackle Catalog

In full-color, delivered
free to your door.

Cover of our Free Catalog

Free Email Newsletter

Free Newsletter. Deals & info delivered to your inbox

Free to join. Enter your email.

Are you Social?

Mister Twister® on Facebook

Mister Twister® on Twitter

Customer Testimonial

(Submit your testimonial)

Exude® RT Slug

"I just wanted to say what a great line up you have for saltwater fishing. I recently ordered few packs of the Exude® RT Slug… One day after my purchase arrived I participated in a small club redfish tournament here in Louisiana and finished in 1st place thanks to the Exude® RT Slug."

— Chris Kennedy & Steven Hooter

»Learn more about Exude® RT Slug

Give Feedback