Humble beginnings that hardly seem like a 1-2-3 recipe for success, but after 48 years, Mister Twister® continues to lead the soft plastic fishing lure business, each year becoming more and more innovative.
Yes, innovation has been the key to Mister Twister®'s success since the folks there developed the Curly Tail® concept in 1972. Up to that time, rubber or plastic lures were stiff worms or grubs; they had little or no action. The Curly Tail® changed that, and Mister Twister® sales soared. Soon Mister Twister® was selling millions of lures a year.
Sheldons', Inc., makers of the world famous Mepps® Spinner bought Mister Twister® in 1982 and sales continued to climb. When the Sassy Shad® was introduced in the 1980's, sales skyrocketed. The Twister folks continue to introduce innovative new concepts to the fishing tackle industry. Lures like Mister Twister®'s Top Prop® series, easily one of the hottest surface lures to hit the market in years. The all new Mister Twister® Smart Hook®. It is patented, innovative, differentiated lures like these that place Twister above all others for all time.
Then there's Tri-Alive™, the only soft plastic lures to feature three colors, three natural colors that come close to fooling mother nature herself. What about the Hawg Frawg® and Fightin' Crawdad® the Jerk Rat™ and the Super Lizard™ II. How about Lil' Bits and Teenies? Literally millions of panfish have been caught on these tiny Mister Twister® grubs. Mister Twister®'s Phenom® and Poc'It® Phenom® remain buzz words among bass fishing's elite. The list goes on and on. What fisherman worth his salt hasn't heard of the Mister Twister® Electric Fisherman™ fillet knife?!
All this innovation has been an inspiration to the folks at Mister Twister®. It's given them an attitude. And that attitude is shouting out, "We're Mister Twister® and you ain't seen nothin' yet!"